Self-storage facilities also need ease of access and, preferably, a location near larger employment or population bases, although profitable exceptions exist. Visibility and exposure are also important in terms of maximizing occupancy levels. We have appraised self-storage facilities in diverse locations, both urban and rural, ranging from under 100 units to nearly 1,000 units. Generally speaking, self-storage development can enjoy above-average profitability. Where demand is favorable, income levels can justify values significantly exceeding development costs. In addition to visibility, exposure, and location, adequate/evident security and conscientious management are necessary to maximize income productivity.